Of course, if the recipient fails to open your message, then email is of no use whatsoever. So, what can you do to ensure that your message gets read? Well, luckily there are a number of things that you can easily do, to improve your chances.
• Make sure that your email address is personalised, to suit the content of your message, and that it will be relevant to the recipient – for instance, if your e-address has ‘bath taps’ in the text, then it’s not going to get read, if you’re sending it to a shoe supplier!
• Write a subject line with 2 or 3 keywords in it, as this will show up in the recipient’s inbox and is what will either grab their attention, or make them hit the delete button without even opening it. It’s the same method that journalists use when concocting a headline and it works! This is one of the most important things you can do, to boost the open rates for your emails.
• The message content should also be specific, starting with a hook, such as “I just wanted to let you know” which informs the recipient that you’re going to tell them something new, which is always good. If you think about it, you will probably have been on the receiving end of similar sales strategies, on the TV and radio. Tags such as; ‘New! Now! At last! Introducing! Announcing!’ These things are used to advertise all sorts and a good hook is often all that is necessary, to establish a brand, or product. Don’t be afraid to use similar methods, as if done successfully, your message will be something that stays in their memory. For example, have a look on YouTube at 70’s, 80’s or 90’s adverts and see how many of them you can remember -you’ll probably be surprised!
• Once you have completed your address, subject line and the message itself, SEND IT TO YOURSELF!! I know it sounds funny, but look at it in your inbox. Would you bother to open it, had it come from someone else? It’s a good way of double checking.
• Then you need to think about what might be the best day and even time to send it. First thing Monday morning is probably not a good day or time, as a lot of business’s are still returning to work then, to find a deluge of mail in their inbox. If they see a message sent after the end of the working day, or with a title that is of little or no interest, then they’re probably going to think it’s spam, or at best, an electronically generated one and trash it. Open rates will even vary for the same message, if it is sent out at different times and on different days, so it really is an important consideration.
• Of course, you need to keep up a reasonable level of contact, but sending too few, or too many repeat or follow up messages, will give you the same result – the recipient will lose interest and put them in the trash. Sending the same message, say more than twice a week, or less than once a month is just not going to work. Use your common sense. Remember, you or your company may well be sending them other, different messages and you don’t want them to suffer from overkill, so think carefully before you decide.
• If you have done all of this and your message is still not getting the results that you want, then perhaps your recipient is actually sending you a message – they are either not interested, or you have sent them the wrong message. If that’s the case, then have a proper look at who you are sending to, perhaps tailor the language or content of your message to suit them better and start the process again.
Like most things, we learn as we go. It seems simple and it is, but taking the time to think these things through, before you hit ‘send’, really will make a big difference to your email open rates.[sc:publicidad ]
Julian Wolfendale I hope that you have found this useful, if you’d like to see more information, on improving your business practices, have a look at the business resource section of my website http://julianandamanda.com/resources/business-development/free-resources/. There is also a section with free personal development resources, so feel free to browse and download anything of interest.
Before starting my own business, I worked for 14 years in the corporate world and am the proud father of two girls.
I am a Practitioner of NLP, Time Line Therapy™ and Hypnosis, working in the field of personal development, coaching others to realise their full potential.
I am also a successful internet marketing mentor and coach. To find out more about what I do, how I can help you and to see the personal development resources that I have available, please visit my business site, julianandamanda.com, through the link listed above.
If you would like a free video series about online marketing and how you can build a successful, sustainable business online, go to http://theelitehomebusiness.com