Florist Marketing Tips – Top 10 : Set up an online shop If you only take offline orders at the moment you’re florists is missing out on revenue. Having an online shop allows you to take orders 24/7 and not just when you’re in the shop.
If you’re worried about being able to fulfill all your orders then you could start off by trialling your most well stocked arrangements online.
Show your flowers in their best light
Whether you’re selling online or not, the pictures of the flowers on your website should still do them justice. Hiring a professional photographer for half a day will make a big difference to how appealing your flowers are to customers.
Use your imagination to describe your flowers and arrangements
The words you use to describe your flowers on your website can make all the difference to how many online or telephone orders you receive. If you’re stuck for inspiration, you could hire a professional copywriter to do it for you.
Don’t miss an opportunity to sell more
Whether you’re selling online or offline, there is always an opportunity to sell more. You can do this online by adding options at your checkout such as handwritten cards, balloons, Champagne etc. If you’re selling offline, you could ask if people want chocolates to go with their flowers or perhaps a nice vase.
Give online discounts at quieter times of the year
There will be times when your business is quieter than you’d like. If you have a website you can combat this by offering an online discount and broadcasting it via Twitter and Facebook. Just make sure it’s a good enough offer to draw people in.
Run a Facebook contest
Getting people to interact online is a great way to promote your florists. For example you could run a competition asking people to nominate someone they know and give reasons why they deserve to be cheered up with one of your finest bouquets of flowers. This will generate more awareness and great publicity for your business.
Communicate using text messaging
When someone orders flowers why not take their mobile number and text them once their delivery has been made? That way you can add an extra level of service and make sure your customers are happy.
Start an online ‘refer a friend’ scheme
Another good way to get more business is to get your existing customers to refer you to others. For example you could offer the new customer a percentage off their order and the person who referred them a discount when they next place an order online.
Carry out post-delivery surveys
Asking customers for their opinions after they’ve placed an order is a good way of ensuring high quality service. If you take an email address when people order online then you can quickly and easily send them out a short survey the day after their flowers were delivered to get their feedback.
Introduce your business on YouTube
Having a short introductory video on YouTube and your own website can help to give your florist business an online personality.
Focus on telling people the benefits of choosing your florists over others and keep your message bright and positive. Don’t forget to mention your website address at the end for YouTube viewers.
Jamie writes about SEO, PPC, copywriting, blogging, email marketing, video marketing and more. writes regularly for http://www.searchblogger.co.uk – a guide to online marketing for small business owners.