This is not always possible, especially for a website that has an old and trusted domain, but in the case of new domains trying to find one that has your keyword in the URL could have a surprising effect on your ability to rank highly in the SERP’s. But this is not always possible, and it’s important to note that as a domain grows older it becomes more trusted and authoritative in the eyes of the search engines, so don’t worry if your domain name does not contain a keyword; all is not lost.
It’s all too easy to make assumptions about the keywords that people will relate to your product and website, but by carrying out detailed and in depth research you might surprise yourself by finding terms that you would never have thought of, allowing you to put together a valid and thorough online marketing campaign.
3. Divide and Conquer
After you have compiled your keyword list it’s important to split these up so that you target a small group of keyword to a different relevant page of your website. This means that no single page is over tasked trying to rank for a wide range of different keywords.
4. Title Tags
Once you have decided which page of your website will be focused towards your groups of keywords you should then write your title tags to coincide with this. By doing this you will give both the search engines and visitors a clear indicator of what each individual page is about.
You should then write relevant and informative content for each page, incorporating keywords through without being spammy – always remember the reader comes first. Another key point to remember when it comes to content it to keep adding fresh content to your site, this will not only make it more interesting for visitors but also encourage the search engine algorithms to return to your website more regularly. One easy way to do this is through onsite news or a blog.
6. Link Building
Once you have completed the previous sites the next stage is to begin a link building strategy, often considered one of the most important factors when it comes to SEO. This should be a diverse strategy, incorporating both internal cross links as well as a variety of external links. These external links could include directory links, article links and also forum links, but remember to always keep in mind relevancy; a link from a relevant site is much more valuable than one from a non relevant site.
7. Market Place
You should also keep an eye on your market place, changes such as the introduction of government incentives or world news could leave you with huge opportunities to achieve growth through your online marketing campaign, as well as providing hot topics to write content on for the website.
So if you’re interested in finding out some information from a Bournemouth SEO company about how implementing an online marketing campaign could help you business why not contact an expert company for some friendly help.